You helped us uncover insight for ourselves – through doing not talking. And you came at it from angles which were uniquely different to any standard research techniques. For those who like getting their hands dirty not just theorising endlessly.
Director, European Business Leader
?What If! is a fantastic outfit of innovation experts. They work with some of the worlds largest brands on some of the toughest commercial problems.
Human Zoo is a resource that they are able to pull on to interrupt the routine, break their pattern of thought, and provoke them and their clients into fruitful patterns of thinking.
And we get to laugh a lot on the way…